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Our Story

Our Story

Fancy Elle, empowering women like you since 2009.

We want to bring out the best in every woman. We do this by creating naturally beautiful hair extensions. Our vision is to make you feel confident and blooming, minus the hefty price.

We made our hair products premium but affordable and easy to use. That’s because you deserve to have an access to the best hair extensions at a fair price.

Founder Ashley Ojiaku Chuke began with a mission to deliver confidence and instant beauty. Back then, hair extensions costs a fortune. Cheaper ones likewise look glaringly obvious. Fancy Elle was created as solution to this problem. Our 100% virgin remy hair extensions blends right with every woman's natural hair.

When you look good, you feel good. By gaining confidence, you can achieve anything.

Look Your Best And Live Your Best Life Now.


Fancy Elle is the fastest growing mail-order hair extension company in the United States. Our highest quality virgin hair extensions are sought-after by hair stylists and by our loyal customers worldwide. We offer 100% human remy hair with quality that stands out from the rest of hair extension products in the market.

Fancy Elle's virgin hair extensions are also the best priced hair extension product that you can buy. It's about time that you experience how it feels to have premium hair extensions, without breaking the bank. These products are the Hollywood and elite's top-secret to look young and picture-perfect. At Fancy Elle, we believe that you deserve the same premium hair treatment. 

Welcome to the Fancy Elle family!


Fancy Elle is your beauty secret to express your prowess with confidence. We give outstanding experience to our customers. You are family.

As part of our foundation's promise, we employ individuals from less privileged communities. We give them meaningful and well-paying work to support their families. We respect our workers and likewise, we value you as our customer.


Paying It Forward

 More than operating a global business, we also allot a percentage of our profits to less privileged women and children in remote areas in Nigeria, Africa. With your purchase you are automatically part of this life-changing movement through our foundation.  



We want to hear from you! If you have any questions or comments, please contact us. 


"I purchased the Indian wavy natural brown #2 in a 10" and 12" and I am delighted with the product. The hair feels silky and lightweight which is great for summer. It looks natural when I flight iron it or curl it and does well at 400 degrees and up. The waves come right back when wet and look pretty. The bundles were not skimpy which was a nice surprise. I could have used one to do my entire head, but since I doubled up all of my tracks, I purchased two and had plenty of hair to do the job. Overall, Fancy Elle sells excellent quality hair, and you will not be disappointed. I have almost no shedding and no tangling even if I don't wrap it at night when I sleep. I have purchased from other online hair companies and have been disappointed with the quality of hair and the inability to talk to anyone before buying. With Fancy Elle, all of my questions were answered before I purchased, I even sent a picture of the style I wanted, and they suggested the hair to use for that style. Very happy with it, and I will continue to buy from them.” - Judy A.